"[...] – Back to Factory: What do they have that others don’t? – The unique creativity, the perfection in the latest technologies and the development routine make Factory interesting for us. Earlier Factory was charged by us with the implementation of flash based thematic sites, microsites and online ads for advertising different series, now they’re realizing our more serious plans: we’d like them to work for not only our Eastern but the whole European region. We hope, we can use their unique knowledge for a long time, later for global projects as well. [...] (http://www.delmagyar.hu/szeged_hirek/kreativitas_es_tudas_-_a_sony_szegeden___/2087436/)"