New Ad Sales website for Sony Pictures: refreshed structure, new content
14. December 2011.
Last year, the flash microsite aimed at online advertisers has been completed for the European division of Sony Pictures Television Networks. The goal of the site is to further help advertisers collect information by introducing the SPT channels, schedules and target audiences.
There have been a number of changes during the past year: new channels have been launched and the audience size has increased therefore the structure and content of the home page had to be renewed.
The task by renewing the home page was to create a design that is dynamically expandable - by allowing simple addition of new channels – yet expresses continuity to the original version.
We designed three concepts, one of which is now visible on the Ad Sales website. This version showcases channels in an intriguing, yet straightforward way: the main site spreads to full width and channel screens are resized according to the dimensions of the browser window. This solution doesn’t only solve the problem of channel expandability, but also unifies the user experience – now every user will have a similar experience, independent of the quality and resolution of the monitor used to view the website.
There have been a number of changes during the past year: new channels have been launched and the audience size has increased therefore the structure and content of the home page had to be renewed.
The task by renewing the home page was to create a design that is dynamically expandable - by allowing simple addition of new channels – yet expresses continuity to the original version.
We designed three concepts, one of which is now visible on the Ad Sales website. This version showcases channels in an intriguing, yet straightforward way: the main site spreads to full width and channel screens are resized according to the dimensions of the browser window. This solution doesn’t only solve the problem of channel expandability, but also unifies the user experience – now every user will have a similar experience, independent of the quality and resolution of the monitor used to view the website.
Resident Evil Game on AXN Channels
17. August 2010.
As the part of the global
collaboration of Sony Pictures and Columbia Pictures we have completed a quiz microsite promotes the new part of Resident Evil, starring Milla Jovovich.
After watching the trailer
visitors can answer the question about how they would prepare for an impending zombie apocalypse. Their motivation can be shared on Twitter or
Facebook.
Salt quiz can be reached in Asian and Latin-American countries. The lucky winner will get a trip to Tokio.
SALT Quiz
21. July 2010.
As the part of the global
collaboration of Sony Pictures and Columbia Pictures we have completed a quiz microsite promotes Salt, the new film starring Angelina Jolie.
After watching the trailer visitors can answer the question about why to choose them as the best double agent in the world. Their motivation can be shared on Twitter or Facebook.
Salt quiz can be reached on more than 30 sites and in 13 languages all over the world. The lucky winner will get a trip to New York.
LOST Top5
01. July 2010.
In the frame of the LOST TOP5 project our development team got a new challenge.
We
had to create a flash based surface on Drupal platform, where visitors
can compile their own Top5 lists chosen from different subjects.
Subjects
can be dragged-and-dropped into predetermined categories; then favorite
elements can be added to subjects. Pictures and videos can be attached
to the elements of the subjects, and users can share their lists with
friends via Facebook or e-mail. This function can be used without
registration.
The
main purpose of the project was to join together the flash based
interface and the common platform based tasks, and the so generated new
module completes the elements that were originally built into the AXN
sites.
The main innovation
is the possibility of integrated DART (adserver) code into the header,
which gives an opportunity to put ads on it.
Pages
of Top5 are built on the common Drupal base, the layout is spectacular
with flash based interface which makes navigation easier for users.
The
administrators can individualize the surfaces of the Top5 campaigns
with personal wallpapers and topic images, and they can mark the
campaigns they would like to recommend to the visitors of AXN sites. It
is possible to time a campaign, and users can play with more than one
campaign at the same time.
Top5
is compatible with the most popular browsers (IE 6-7, Firefox 3 and
Safari), and it will be used worldwide from Europe to Asia.
THe Karate Kid Quize
11. June 2010.
As the part of the global
collaboration of SPT and Columbia Pictures we have completed a contest
site for the Karate Kid movie featuring Jackie Chan.
On
the site which appears in more than 30 SPT website around the world,
candidates can write 100 words about why they should be the next karate
kid. The contest site is in connection with the official site of the film.
The winners have a chance to win the Ultimate Karate Kid Trip to China.
Online survey on the German AXN and Animax pages
03. March 2010.
The German Animax and AXN channels use online survey to know their customer better.
A teaser banner shows on the webpages of the channels shows the way to the survey. After answering the questions customers can registrate for the valuable Sony prizes. The survey is about the habits of watching TV, the usage of the internet and the way of getting information.
The system, the graphic design, the banners were cmpleted by Factory Creative Studio.
A teaser banner shows on the webpages of the channels shows the way to the survey. After answering the questions customers can registrate for the valuable Sony prizes. The survey is about the habits of watching TV, the usage of the internet and the way of getting information.
The system, the graphic design, the banners were cmpleted by Factory Creative Studio.
SONY Retro Christmas eCard microsite
01. December 2009.
Our Online department carried out a flash-based Christmas e-card sending microsite for SONY Retro channel. The aim of the microsite is to make promotion for the famous series of 90's co-operating with the German Videoload site. You can make your own card using the elements from the series. After designing the card, you can send it to your friends. You can find the local sit eof the e-card on Videoload here.
The Amazing Race
03. October 2009.
We have developed a quize site for the South-African Sony Entertainment TV.
You can win a fantastic break for a family of four with the Amazing Race 14. Visit the website and play with SET TV.
Late Show wiht David Letterman in South-Africa
14. August 2009.
We have completed the Late Show with David Letterman site for Sony Entertainment Television South-Africa. The surfers of the minisite can get information about actual guests, and can watch pictures and videos from previous shows.
Sony Pictures returns
18. June 2009.
After having Eddie Nelson, General Manager of Sony Pictures Television International and Paul Dinsmore Executive Director of Digital Media here at Factory, we are proud to be visited by Mr. Ross Hair, Executive Vice President International Networks of Sony.
On the part of SPTI this was the highest level visit at Factory, what means SPTI is not only satisfied but would like to continue the cooperations on higher level.
(From left to right: Csaba Molnár, Damien Naughton, Ross Hair, Zsolt Fábián)
Mr. Ross Hair could experience Factory’s daily routine and get all-in information about our projects.
On the part of SPTI this was the highest level visit at Factory, what means SPTI is not only satisfied but would like to continue the cooperations on higher level.
(From left to right: Csaba Molnár, Damien Naughton, Ross Hair, Zsolt Fábián)
Mr. Ross Hair could experience Factory’s daily routine and get all-in information about our projects.
GTC